AdvertisingScore
An executive diagnosis, in a few minutes, of your organisation's maturity level in Digital Advertising — and the path to evolve.
What it is
An executive maturity diagnosis for Digital Advertising
AdvertisingScore is a diagnostic tool developed by MediaWorks that objectively assesses companies' Digital Advertising maturity. It was designed for Advertisers, Advertising Agencies and Media Companies that need a clear read on where they are today — and what separates them from the most advanced organisations.
In a context defined by platform fragmentation, measurement pressure, and the rise of first-party data, retail media, connected TV and Artificial Intelligence, making good decisions requires a structured view. AdvertisingScore delivers that view: a score, an executive interpretation and an evolution roadmap.
How it works
From questionnaire to roadmap, in four steps
The diagnosis was designed for busy leaders: quick to answer, serious in analysis, useful the day after.
1. Answer the questionnaire
In about 4 minutes, answer a structured set of questions on your organisation's current practices across strategy, measurement, media, data, AI and new formats.
2. Assessment by critical dimensions
Responses are analysed across dimensions such as strategy, attribution, media management, first-party data, retail media, connected TV, privacy and Artificial Intelligence.
3. Score calculation
The system converts responses into an executive, comparable and actionable score that places the organisation at a clear maturity level.
4. Interpretation and roadmap
Beyond the score, you receive an executive interpretation of the result and an evolution roadmap with practical recommendations at 30, 90 and 180 days.
Output
What companies get at the end
More than a number, AdvertisingScore delivers a set of outputs designed to accelerate the transformation of the advertising function.
Maturity score
A clear, comparable value positioning the organisation on a Digital Advertising maturity level.
Reading by dimension
A breakdown by area — strategy, measurement, media, data, AI — to identify strengths and gaps.
Executive interpretation
A short, actionable narrative designed to be shared with leadership, marketing, media and sales.
30 / 90 / 180-day roadmap
Concrete recommendations across three time horizons to turn diagnosis into an execution plan.
Trend signals
Insights on the forces reshaping the market — AI, retail media, CTV, privacy and first-party data.
Basis for decision
A document that serves as a starting point to discuss priorities, align investments and unblock initiatives.
Ready to discover your organisation's AdvertisingScore?
In about 4 minutes, get a complete diagnosis with maturity level, executive interpretation and an evolution roadmap.
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