AdvertisingScore — Digital Advertising Maturity Diagnosis
In just 4 minutes, discover how prepared your company is to face the new era of Digital Advertising.
How it works
From questionnaire to action plan, in four steps
AdvertisingScore was designed to turn a complex conversation about digital advertising into a clear, comparable and immediately actionable diagnosis. The whole process is online, confidential and built for those who lead marketing, media and investment decisions.
Answer the questionnaire
Around 12 multiple-choice questions, grouped in five critical dimensions: strategy and objectives, measurement and attribution, media innovation, AI and automation, and future readiness. It takes on average 4 minutes and can be completed on any device, with progress saved automatically.
Answers are evaluated
Each answer carries a weight reflecting the level of maturity it represents. The AdvertisingScore engine combines those weights, calculates a score per dimension and converts them into a global 0-to-100 index, calibrated against market benchmarks and current industry best practice.
Executive interpretation
The score is translated into a maturity level — from Explorer to Industry Leader — with a clear reading of strengths, gaps and risks. The narrative is written to be shared with executive committees, without unnecessary jargon.
Report and action roadmap
In the end you receive a personalised report with a global score, radar per dimension, detailed analysis and a phased action plan across 30, 90 and 180 days, ready to share with marketing, media, sales and leadership teams.
What you get
An executive diagnosis with actionable output
At the end of the questionnaire you receive, in minutes, a personalised report that combines visualisation, interpretation and recommendations. Each block was designed to answer a concrete question that marketing and media leaders face today: where are we, where are the gaps, and where do we start.
Global maturity score
A 0-to-100 index summarising your organisation's advertising maturity, together with the corresponding level (Explorer, Challenger, Performer, Leader or Industry Leader) and an executive reading of what that number means in practice.
Radar by dimension
A radar chart with your performance across Strategy & Objectives, Measurement & Attribution, Media Innovation, AI & Automation and Future Readiness — so you can immediately spot strong dimensions and those holding performance back.
Dimension-by-dimension analysis
For each of the five dimensions, a dedicated narrative with strengths, critical gaps and associated risks. Includes concrete examples and references to the practices that separate market leaders from the rest.
30 / 90 / 180-day roadmap
A prioritised action plan across Quick Wins (30 days), mid-term initiatives (90 days) and strategic moves (180 days), with practical recommendations aligned with your current maturity level.
Report ready to share
An executive document, with coherent visual identity and accessible language, designed to be presented to marketing, media, sales and board committees — and to accelerate investment decisions.
A basis for evolution conversations
A common language across marketing, media, sales and leadership to discuss priorities, unlock investment and align the organisation around the transformation of the advertising function.
How ready is your company for the next era of advertising?
Assess it now — 4 minutes, free, with an instant report.