AdvertisingScore
A MediaWorks initiative to measure — clearly and at executive level — organisations' maturity in the new era of Digital Advertising.
AdvertisingScore is a diagnostic tool that assesses companies' maturity in Digital Advertising. It was built to help Advertisers, Advertising Agencies and Media Companies understand — in minutes — where they are excelling and where they need to evolve in an increasingly fragmented, data-driven and AI-powered market.
Through a questionnaire structured around critical dimensions — strategy, measurement and attribution, media management, first-party data, retail media, connected TV, privacy and AI — AdvertisingScore turns complex answers into a clear score, an executive interpretation and an evolution roadmap with practical recommendations at 30, 90 and 180 days.
The goal is not just to grade. It's to give those leading Marketing, Sales, Media and/or Innovation a shared language to discuss priorities, align investments and accelerate the transformation of the advertising function within their organisations.
Developed by
MediaWorks
MediaWorks is a Business Intelligence platform for the Advertising, Marketing and Media ecosystem. It brings together in a single knowledge universe the forces reshaping the industry: consumer trends, qualitative and quantitative research, AI Knowledge, platform analysis, market benchmarks and applied strategic intelligence.
We work with Advertisers who need to make more informed decisions on advertising investment, with Agencies looking to anticipate the next innovation cycle, and with Media Companies seeking to understand audience behaviour and the impact of new technologies on their business models.
AdvertisingScore is born from that ambition: turning knowledge into action.
What drives MediaWorks
- Anticipating trends reshaping the advertising market
- Rigorous research on audiences, platforms and formats
- AI Knowledge applied to marketing and media strategy
- A global view with focus on Portuguese-speaking markets
- Actionable Business Intelligence for executive decisions
Pillars
What makes AdvertisingScore different
Measurable maturity
We turn the complexity of digital advertising into an executive, comparable and actionable score.
Made for teams
The report is designed to be shared across marketing, media, sales and leadership.
Embedded intelligence
Every recommendation is informed by research, benchmarks and the most relevant industry trends.
Future in focus
Generative AI, privacy, retail media and CTV are part of the diagnosis — not exceptions.
Discover your organisation's AdvertisingScore
In about 4 minutes, get a complete diagnosis with maturity level, executive interpretation and an evolution roadmap.
Start Free Assessment